Facebook and dating trouble
The diminishing threat from the social-media giant has become a tailwind for Match.The company’s stock has already surged this year and hit an all-time high this past week following a strong earnings report.Match has discovered that folks are willing to spend up to find the right person, and they may balk at a tech giant—with its privacy issues—trying to help them find love on the cheap.
Users will also be able to use a feature called "unlocking" which will make their dating profile visible to other attendees of events or members of groups.
She adds that Match has been watching Facebook’s moves “like a hawk” in markets like Canada, Colombia, and Thailand, where the company has offered a dating service that shows suitors outside of a user’s friend group.
Match says that it hasn’t seen any discernible impact from Facebook’s entry in those regions.
The company said that it added 384,000 subscribers to its Tinder dating app, which now counts 4.7 million paying subscribers.
Match has achieved a rare feat in the world of social-networking: persuading people to actually pay for the service.
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The dating hub has a built in safety feature which only allows text based messages to be sent between new matches at first and dating messages will be kept separate from messenger.