Dating and marriage websites
And even easier to forget to wonder how it's changed things when it comes to romantic relationships.
Thankfully, a pair of international researchers, Josue Ortega of the University of Essex and Philipp Hergovich of the University of Vienna, are on the case.
Whether online or off, studies have shown that the happiest marriages and relationships are with people of a similar type, whether that's class, appearance, religion, or any other characteristic.
The idea that "opposites attract," while romantic, has been shown to be false.
These sites, along with other major sites like e Harmony, use sophisticated algorithms to match up likely candidates for love, and it seems to be working.
A set of surveys conducted by Tinder in 2017 says Tinder users are five percent more likely to say "I love you" in the first year of a relationship than offline daters.
Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website.
There are more single parents as well as more divorcees out on the market looking for love and about one-fourth of married people had been married before their current relationship.
As the MIT Technology Review recently reported the pair have been busy hypothesizing about how the rise of online dating might affect society and then comparing these predictions to real-world data.
And while they haven't proven anything entirely yet, their work does suggest Tinder, OKCupid and the rest are shifting marriage in two significant - and positive - ways.
It's not so easy to go out to bars and clubs when you have parenting duties as well, so the social circle may be limited to the people you meet in the workplace.
People who have been through a divorce can also be a bit more cautious or even jaded about love and marriage.